Dick Cepek was founded in 1963 by off-road enthusiast Dick Cepek. Dick Cepek was one of originators and innovators of the off-road market. Dick Cepek was a true pioneer in the off-road tire field. His early tires set the standards in the 4X4 world.
From its humble beginnings as a means for Dick Cepek to supply his family, friends, and fellow off-road enthusiasts with tires that would take them off the highway and into the great outdoors, to today's high tech tire technology, Dick Cepek's mission is still carried out today by helping thousands of customers to enjoy products that enhance their vehicle and provide off-road capibility to those that need it.