Falken Tire Corporation, a subsidiary of Sumitomo Rubber Industries, launched its brand in its native country of Japan in 1983 and was introduced to the North American market two years later. At its inception, Falken was created as the flagship high performance radial brand under Ohtsu Tire and Rubber. Now, over two and a half decades later, Falken has become a well-known, stand-alone brand that focuses on UHP (Ultra High Performance) products while utilizing professional motorsports racing to further develop and improve passenger vehicle products for worldwide distribution.

Considered a marketing maverick in many regards, Falken Tire prides itself on its in-house branding and creative capabilities. Housing a fully staffed advertising department and motorsports team allows Falken Tire to fully maximize exposure and build upon its successes through its American Le Mans and Professional Drifting programs.

Based in Fontana, California, the site serves as Falken’s corporate headquarters and west coast distribution center for North American operations. Additional Falken Tire distribution locations include warehouses in Tennessee, New Jersey, and Texas.

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